Vice President, Omnichannel Marketing, Golfsmith International
Kim leads the award-winning omni-channel Marketing group at Golfsmith International, responsible for brand execution and experience across all customer touchpoints. Her responsibilities include overseeing brand and creative, ecommerce, media, CRM, digital/social/email marketing, PR, direct mail, private label credit, community engagement, field marketing and store environment across the Golfsmith USA and Golf Town Canada brands. Previously, Kim launched the current CRM, direct mail, email and loyalty programs for accessories retailer Charming Charlie and spent 10 years at Sally Beauty Supply, helping to develop the $3 billion company’s successful loyalty program, email marketing initiatives and website.
EDUCATION & DEGREE(S) ACHIEVED: MBA, Business Management, University of Dallas; BS, Integrated Marketing Communications, Abilene Christian University.
MOST IMPORTANT THING I HAVE LEARNED: It is okay to be wrong. When you make a mistake, own it, apologize, learn from it, and move forward.
BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Never send an email when you are mad.
BIGGEST CHALLENGE YOU’VE OVERCOME: Guiding our team through a major reorganization to align our resources with GSI’s omni-channel strategy to produce award-winning work.
BIGGEST ACCOMPLISHMENT TO DATE: Successfully building Golfsmith’s new cross-channel customer database from the ground up and helping guide our company’s transition to an omni-channel focus. We are now communicating with and marketing to our customers in a way that was never previously possible.
WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: I’ve been lucky to have a number of professional mentors, but I’m only who I am today because of my parents. I’ve never known anyone who works harder and is more supportive than my mom and dad who have always stressed the importance of trying new things and approaching life with a loving, positive attitude. These guiding principles shape everything I do.
WHAT YOU WOULD WANT YOUR LEGACY TO BE: That I always enabled those around me to succeed.
BIGGEST LIFE LESSON: Life isn’t fair. Do your best with what is in your control and try not to worry about the rest.
DESCRIBE YOURSELF IN TWO WORDS: Persistent and Determined