Kids Foot Locker kicked off its back-to-school campaign with a new commercial titled “Swap,” starring 2016 NBA Champion Kyrie Irving.
In the spot, Irving meets one of his biggest fans outside of an arena, decked out in fresh Nike gear from Kids Foot Locker. The NBA star offers his young fan the unique opportunity to experience life in his shoes, suggesting they face swap on his phone. Instead of switching faces within the app, the boy is shocked to look down and see he has Irving’s body. Before Irving is able to correct his mistake, the boy breaks the phone, leaving them both permanently swapped.
“I am excited about my Kids Foot Locker back-to-school spot that includes the freshest Nike gear for kids getting ready for the new school year,” Irving said. “As always, it was great to work with Kids Foot Locker, and I love the creative idea of a young fan swapping identities with his idol.”
In addition to the back-to-school campaign, Irving will support Kids Foot Locker’s partnership with Boys & Girls Clubs of America (BGCA). Following his team’s championship run, Kids Foot Locker donated 190 pairs of his signature Nike shoes to Boys & Girls Club kids in Cleveland, reflecting the number of points he scored throughout the final series. Continuing his support of BGCA, Irving will be featured on the poster giveaway for consumers who donate to Kids Foot Locker’s third-annual “Add-A-Buck” campaign, beginning September 1.
“We are thrilled to continue our work with Kyrie,” said Stacy Cunningham, vice president of marketing, Kids Foot Locker, “particularly as it relates to our shared interest in supporting our communities and today’s youth through Boys & Girls Clubs of America.”
The ad, created by worldwide agency BBDO, features Nike footwear, apparel and accessories available nationwide at Kids Foot Locker stores and kidsfootlocker.com.
