Atomic Ski proudly announces the addition of Kent Fried to its Small Business Unit (SBU). Fried replaces Taras Popel as Territory Business Manager.

No stranger to the industry, Fried comes to the Atomic SBU with an extensive history in sales, having most recently sold Dynamic Skis and Ovo Helmets in New York and Pennsylvania. Fried also brings his broad experience at the wholesale and retail levels in the ski business, having worked for Buckman’s Ski Shops.

Fried joins a multi-faceted SBU team that focuses on providing stronger staff training, better inventory management, more targeted regional marketing and expanded sell-through support.

Designed to provide Atomic retail partners in the New York and Mid-Atlantic regions with the support needed to grow and be profitable in the ever-changing marketplace, the four-person Atomic SBU team puts more manpower in the region to ensure better responsiveness to retailer needs.