Kelty has hired Peter Novak as their new director of sales. With a rich background in the specialty outdoor market, Novak will become the primary sales strategist for the company.
“Peter's deep experience in the backpacking market as well as the outdoor
lifestyle market made him an ideal fit for the position,” said Kenny
Ballard, president of Kelty. “We're pleased to have him on board with the
Kelty family.”
Previously, Novak was the vice-president of sales for Mountainsmith. While
at Mountainsmith, he was responsible for the creation and implementation of
sales strategies in the U.S., Europe, Canada, Japan, and Asia.
Prior to that, Novak oversaw the 5.11 Tactical Series by Royal Robbins, as
their national sales and marketing manager. For the 5.11 Tactical Series,
Novak was the primary agent in bringing the new product line to market.
Novak is scheduled to begin at Kelty on April 1, 2005.
Kelty is based in Boulder, Colorado, and uses the natural backdrop of the
Rocky Mountains to test, create and continually innovate within their
diverse outdoor product families of Light & Fast, Trail, Travel and Base
Camp gear. Kelty combines the best in new technology with a healthy dose of
common sense to create exceptionally made, affordably priced outdoor
products.
