American Recreation Products Inc. said its Kelty and Wenzel brands will be distributed in the UK and Ireland through SM Group (Europe) LTD., effective immediately. This partnership represents a significant step forward for Kelty and Wenzel sales and brand distribution within the European market.
Highly experienced with a deep understanding of the UK market, the Plymouth, England-based SM Group will be instrumental to the success of both brands.
Backed by 40 years of experience distributing a wide variety of outdoor gear in the UK and Irish marketplaces, SM Group will be a perfect partner for our highly popular Kelty and Wenzel brands, said Juan Lopez, international sales director for Kelty and Wenzel. Were anticipating a very successful and long-lasting relationship.
SM Group distributes a blend of outdoor and electronics brands throughout the UK and is looking forward to the partnership. The Kelty and Wenzel brands complement one another, offering essential equipment for hiking, backpacking, travel, and family camping for a wide range of budgets.
We are very pleased to add Kelty and Wenzel to our brand portfolio,” said SM Groups Managing Director Chris Northmore. “Kelty is a very technical, well known and respected brand in the US while Wenzel is a very accessible brand for campers on a budget. We are looking forward to establishing both brands in the UK outdoor market.
For more information on Kelty and Wenzel in the UK and Ireland, contact SM Groups Ross Alexander — RossA@smgeurope.com.