The Sports and Fitness Industry Association (SFIA) acknowledged Kelly Becker, current manager of innovation partnerships for Under Armour, as a recipient of the 2016 SFIA Future Industry Leaders Scholarship. Becker is one of three young professionals who will receive the award, which will be presented at the fourth annual SFIA Industry Leaders Summit this September 14-15 in Denver, CO.
Responding to a question about why she applied for the scholarship, Becker stated, “The SFIA has been a longtime partner of our brand. I want to contribute to maintaining and strengthening that relationship as well as engage in meaningful conversation about our industry, learn from industry leaders and build new relationships.”
The SFIA Industry Leaders Summit is a “prestigious networking event,” and the organization is “honored to have the opportunity to put [the three winners] in the spotlight,” according to a SFIA blog post.
“In my current role at Under Armour I facilitate our open innovation platform by managing our website, Idea House,” said Becker. “I interact with teammates across the brand and entrepreneurs, universities and Fortune 500 companies from across the globe to evaluate, test and partner to bring the latest technology to market that will make athletes better. Additionally, as a member of the Innovation Partnerships team I play an integral role in the organization and execution of Under Armour’s annual innovation challenge, Future Show, as well as Kevin Plank’s personal entrepreneurial competition, Cupid’s Cup.”
