Canada Goose announced that supermodel, actress and Polar Bears International (PBI) Ambassador, Kate Upton, has signed on as the face of the brand’s Spring 2020 global campaign.

Upton was first introduced to Canada Goose in 2013 when she wore a white Chilliwack Bomber during a Sports Illustrated Swimsuit Edition photo shoot. In 2018, Upton became an ambassador for Polar Bears International, working alongside Canada Goose, who has been a partner to PBI for more than 10 years.

Upton will join the brand in empowering people to take action in environmental conservation.

“I first discovered Canada Goose when I was in Antarctica and temperatures were as low as -20°F… that jacket kept me from freezing! I’ve used their products from the most extreme cold temperatures to rainy downpours and their quality is second-to-none,” said Upton. “After being a long-time fan, I’m proud to officially partner together and to support the incredible work they do for the environment. I’ve learned that what’s happening in the Arctic doesn’t stay in the Arctic – and Canada Goose is a company that is making a difference.”

The brand’s Spring 2020 campaign includes a seasonal expansion of the Polar Bears International collection. Fifty dollars from the sale of each jacket goes directly to PBI, providing critical funding for polar bear and environmental research and advocacy. Since the launch of the collection in FW07, Canada Goose has donated more than $3.5 million to the organization.

“Kate is a progressive thinker, a role model and a passionate advocate who has a positive influence on the world. We admire and are inspired by her focus on making this a better place for future generations,” said Dani Reiss, Canada Goose President & CEO. “As an authentic and driven entrepreneur who inspires those around her, Kate naturally exudes our brand values, and we are thrilled to have her represent this important collection.”

Canada Goose’s Spring 2020 campaign also launches with the short film, Bare Existence, produced in partnership with Stept Studios. The documentary details the work that PBI does to flight climate change, aiming to drive awareness and understanding of the global significance of the Arctic. This feature can be viewed at

Photo courtesy Canada Goose