China Dongxiang Group Co. Ltd. reported same-store sales at its Kappa brand stores in the People's Republic of China increased 21.5 percent in the second quarter compared with the same period a year earlier.
There were a total of 1,231 Kappa retail stores at the end of the second quarter of 2015, representing a net increase of 21 stores as compared with the end of 2014. China Dongxiang also disclosed that wholesale orders for the Kappa brand are running up in the low double-digits compared with a year ago.
“The spectacular retail operating figures for Kappa are mainly attributable to efforts to streamline our brands and our business, sales and supply-chain models, which have gradually facilitated the revolutionary transition of our previous 'wholesale' model to the new 'brand + retail' model.”
China Dongxiang is a leading international sportswear brand enterprise in China which has been listed on the Main Board of the Hong Kong Stock Exchange since October 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally renowned Kappa brand in China, Macau and Japan. On 1 May 2008, China Dongxiang completed the acquisition of Phenix, which is the most popular ski brand in Japan with the largest market share, as well as a well-known brand in the international market.
