WaterMark announced the sale of its inflatable personal flotation device (PFD) business to K2 Inc. Specifically, K2 Inc.’s Stearns Division has acquired all of the assets of the inflatable personal flotation device business of WaterMark.

“STEARNS® is well established in the PFD market, with distribution systems and customer service already in place to serve SOSPENDERS® retailers and customers. Stearns® will honor the published warranty for the SOS products they acquired. K2’s Stearns® division is a great new home for SOSPENDERS®,” said Jim Clark, CEO of WaterMark. “We identified several adjustments to our business model necessary to accelerate our long-term growth. This move will serve to increase the focus on our two core businesses-land sports and water sports, specifically on racks and boats.”