RFA Media announced that Fox River has signed on the astern
Regional Adventure Sports® Magazine Mobile Tour next year.
This year’s Tour is traveling to over 40 events across the United States promoting Adventure Sports and its sponsors. In 2005, RFA Media will expand the National Mobile Tour to over 100 events such as adventure races, off-road triathlons, mountain bike races, sports festivals and related tradeshows.

“We are delighted to have Fox River Mills as a sponsor of our regional
event tour,” said Scot Love, President of RFA Media. “Fox River is a
fantastic brand with excellent products. Their new adventure
cross-training socks are a perfect fit for the outdoor enthusiasts
that make up our readership.”

The Tour provides a grassroots opportunity for sponsors to take part
in the fastest growing demographic in the outdoor industry. The Tour
promotes RFA Media’s Adventure Sports magazine and its sponsors and
includes gear demonstrations, interactive displays, adventure videos,
race clinics, product giveaways and talks by regionally and nationally
known adventure athletes.

“The Adventure Sports Magazine Mobile Tour is a great opportunity for
us to reach customers and to help further the sport of adventure
racing,” notes Joel Anderson, president of Fox River’s branded
division. “We thrilled to be part of the team.”