The Los Angeles Marathon announced that K-Swiss has agreed to a multi-year agreement to become the marathon's official footwear and apparel partner. The fully integrated partnership provides California-based K-Swiss with unique activations developed jointly around the Marathon's multiple properties, including the Los Angeles Marathon, the New Performance 5K, the Marathon Expo, and the LA Roadrunners training program.
As the Marathon's official footwear and apparel partner, K-Swiss and the Marathon will collaborate on the creation of a full line of licensed apparel that will be sold at retail, online, at the Expo, and on race day across various “pop-up retail” touch points. K-Swiss will also drive apparel sales through owned and managed stores across Asia, providing both companies with a platform to reach an enthusiastic and growing cadre of runners overseas.
“We couldn't be more excited about this partnership,” said Russ Pillar, President of the Los Angeles Marathon. “K-Swiss' commitment to quality product, innovation, and fun mirrors our own. We're confident that, working together, we're going to create great value for our runners as we do for one another.”
“Our partnership with the Los Angeles Marathon is a carefully-planned part of our commitment to the running market,” said David Nichols, K-Swiss Executive Vice President. “Both K-Swiss and the Los Angeles Marathon are storied entities that have retained a sense of fun. We look forward to bringing the best of the California lifestyle to the Los Angeles Marathon and its runners.”
During race weekend, K-Swiss will provide a unique trial environment at the Expo for consumers and visitors alike and also will have a special presence at the 5K and at the Marathon's city block parties and Finish Line Beach Party.
