K-Swiss inked a long-term, official partnership with World
Triathlon Corporation, owners of the brand Ironman. Under the agreement,
K-Swiss will be the exclusive footwear and apparel provider of an evolving
collection of co-branded K-Swiss/Ironman performance and lifestyle footwear and
apparel.
The K-Swiss/Ironman product will initially be sold through online distribution
channels http://www.kswiss.com and http://www.ironman.com, on-site at the
events, and ultimately through strategic performance retail partners.
“We are excited to be partnered with K-Swiss. They understand the Ironman
brand's DNA extremely well and have invested the necessary resources to develop
an amazing line of footwear and apparel products,” said Andy Giancola,
Director of Sponsorship and Licensing for Ironman.
Additionally, K-Swiss will continue to support Ironman events throughout 2009
as the Official Run Course Sponsor of Ironman 70.3 Boise, Amica Ironman 70.3
Rhode Island, Ford Ironman Louisville and both World Championship events; the
Ford Ironman World Championship in Kailua-Kona, Hawaii, and the Foster Grant
Ironman World Championship 70.3 in Clearwater, Florida. K-Swiss will also serve
as a sponsor for all other Ironman and 70.3 events domestically as well as
Ironman
Ironman events in
“Ironman athletes demand top-performing products to endure the rigorous
training and competition. The brand's official logo, the 'M-Dot,' is truly the
purest symbol of that level of performance,” said K-Swiss Sports Marketing
Director, Erik Vervloet. “K-Swiss has spent the last several years
developing and testing our products with world-class Ironman athletes,
culminating in products that are ready to perform at the highest level, and
uphold the Ironman logo.”
K-Swiss supports a growing roster of triathletes, Olympians and Ironman champions
including Paul Amey, Terenzo Bozzone, Hillary Biscay, Leanda Cave, Gina
Ferguson, Belinda Granger, Heather Gollnick, Chris Lieto, Luke McKenzie, Kim
Loeffler and Matt Reed.
