K-Swiss Creative Director Sean O’Shea. Photo courtesy K-Swiss.

K-Swiss Global Brands (KSGB), the multi-brand lifestyle company, appointed Sean O’Shea as its new Creative Director of K-Swiss.

Effective immediately, O’Shea will oversee all facets of K-Swiss design and development globally. O’Shea will be headquartered in Westlake Village, CA, reporting directly to K-Swiss President, Barney Waters.

“O’Shea is a respected veteran in the footwear industry and is a perfect fit to the brand’s product DNA,” said Waters. “As we look to the future of the brand and aim to outfit the new generation of thought leaders, we are excited to bring on a Creative Director that understands and captures the entrepreneurial spirit through innovative design.”

With almost 20 years of footwear design experience with him, O’Shea is a mainstay within the industry and a valuable addition to K-Swiss. In his new role, O’Shea will use his design and industry expertise to establish a long-term vision for the brand while driving footwear innovation forward from concept to finished product.

“K-Swiss is an unforgettable brand with a truly amazing heritage story. The team’s forward thinking speaks to my own vision of footwear design and I’m excited to be part of such an iconic global company and talented team,” said O’Shea.

O’Shea joins K-Swiss from Puma, where he served as Head of Design for running and training, leading the brand’s product efforts in one of the most competitive footwear categories. Prior to Puma, O’Shea put in time as the Senior Footwear Designer for Nike Basketball, Vice President of Men’s Footwear at Marc Fisher, and Senior Design roles at Global Brand Marketing Inc., Polo Ralph Lauren, Adidas and Converse.