’47, a privately-held sports lifestyle brand, added to its sales force by hiring John Rabik, who will lead as National Accounts Manager, Lifestyle.

Rabik will focus on growing ‘47’s lifestyle accounts while fostering brand awareness nationally.

Prior to joining ’47, Rabik served as East Coast Sales Manager and Key Accounts at the sales agency Money Ruins Everything, where he handled emerging streetwear brands, such as Hall of Fame, SSUR, Ethika, Gourmet Footwear and Pro Standard. Rabik also spent time at Killer Distribution as a Sales Representative, Reebok International, LTD. as a Market Development Representative, and Mitchell & Ness Nostalgia Company as the Director of NHL Operations.

As National Accounts Manager, Lifestyle, Rabik’s primary responsibility will be to build relationships with key retailers in the lifestyle category and cultivate meaningful business that elevates ’47’s position as a premium sports lifestyle brand within the U.S. market. Outside of national accounts, Rabik will play a key roll in influencing the international lifestyle market as well. Rabik will work closely with product, sales and marketing teams and will report directly to VP of Marketing, Wayne Best.

“John will be an incredible resource for the brand as we deepen our presence in the lifestyle market,” said ’47 co-owner Steven D’Angelo. “John’s well-rounded experience complements the future trajectory of ’47 and we’re confident we will expand our national retail footprint in the category with him at the helm.”