TechStyle Fashion Group, the fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, appointed industry veteran Nina Fuhrman to chief merchant for JustFab and ShoeDazzle. She will be based at TechStyle’s global headquarters in El Segundo, CA.

As Chief Merchant, Fuhrman will oversee design and product strategy for all merchandising categories, for TechStyle’s JustFab and ShoeDazzle brands. Fuhrman will be responsible for leading a data-driven, customer-centric team towards effective end-to-end inventory management across merchandising, design, planning and production functions.

“We are thrilled to bring Nina on board at such an exciting time for TechStyle,” said Laura Joukovski, president of JustFab, ShoeDazzle and FabKids. “We are confident that she will be essential to the growth of the JustFab and ShoeDazzle brands, and we are looking forward to working with her closely and leveraging her vast talent driving experiences and strategy for high growth retail organizations.”

“I am thankful to be entering into this new chapter with such a dynamic organization whose mission is to reimagine the fashion business,” said Fuhrman. “At such an exciting time for retail and e-commerce, I’m excited for the incredible opportunity to operate within TechStyle’s unique position at the center of fashion and innovation, building amazing brands for passionate customers.”

Most recently, Fuhrman served as the VP and GM of FabFitFun Style, where she led a cross-functional team to build an omnichannel apparel vertical within the FabFitFun ecosystem.

Prior to joining FabFitFun, Fuhrman served as head of retail strategy at IDEO, a prominent design consulting firm. She led client innovation labs and partnered with multi-disciplinary teams of designers to conceptualize and test new physical and digital experiences, go-to-market strategies, and organizational and brand transformation initiatives that enabled companies to become more relevant to consumers. Before her time at IDEO, Fuhrman built her career in merchandising, product development and production at leading brands such as Louis Vuitton, Walmart, Ralph Lauren, J. Crew and Gap.

Photo courtesy TechStyle Fashion Group