Journeys said Karl Jacobs would be advising the chain as its creative ambassador. With more than 28 million followers across social platforms, Jacobs will leverage his gaming and retail experience to introduce Journeys to the gaming community.
Jacobs will work closely with the Journeys team to develop and support content strategies and digital marketing initiatives that resonate with the gaming community throughout 2022, including summer, back-to-school and holiday campaigns.
“We are excited to have Karl Jacobs join the Journeys’ family. He immediately stood out to us as someone who shares our passion for creativity, authenticity and self-expression with unparalleled enthusiasm and a work ethic to match. He will play an integral role in our strategic approach to introducing ourselves and engaging with the gaming community in an authentic and meaningful way,” said Kari Irons, senior vice president of marketing at Journeys. “Gaming is fueling youth culture right now, and we know we need to earn our place and build trust with the community first. We are ecstatic for the value and expertise Karl brings in guiding us through this and also for our partnership with gaming firm Loaded in connecting us to creators and content partners like Karl, who share our core values and want to build long-lasting partnerships and connections.”
Jacobs added, “As the newly appointed creative ambassador for Journeys, I’m excited to combine my love for gaming, creativity and fashion to introduce a new generation of gamers as well as people in general to the brand.”
