The Jordan Wings Design Program, released the Air Jordan I Mid Subway, inspired by the New York City Metro Transit , the largest public transit system in the U.S.
In partnership with Jordan Brand Design team members, the program works with students, acting as a launchpad for those with creative passions or ambitions, whether they are dreaming of getting into design school, starting their own brand, or creating products for social change that are rooted in their local cities.
During the course of six weeks, more than 130 high school students from nationwide Jordan Brand Wings partner organizations worked closely with members of the Jordan Brand product-creation team to design an Air Jordan I centered on the theme of “role models.”
Students from Los Angeles, Chicago, Charlotte, N.C., Philadelphia, and more, were encouraged to weave a personal narrative into their designs honoring local figures who support their dreams.
Students from each city pitched their final designs to a panel of Jordan Brand employees, who selected one final design to go into production—New York City’s Air Jordan I Mid Subway.
The limited-edition Air Jordan 1 Mid is a thank-you to the MTA crews who “tirelessly help New Yorkers reach their destination.”
Inspirational phrases adorn the shoe, recognizing the MTA employees for their service. “Always Go Forward” appears on the toe, honoring the mindset of the crews who move NYC along, even through difficult times. “Thank You For All You Do” appears on the backside of the tongue. Other details of the shoe are inspired by the unmistakable branding of the transit system.
“I feel so proud thinking about the people who will be wearing and enjoying this shoe,” said Oscar Chun, shown above, one of the NYC student designers. “Now I know what it must feel like when musicians hear their songs on the radio for the first time.”
The Air Jordan I Mid Subway releases on May 15 in grade school, preschool and toddler sizes on nike.com and at Nike House of Innovation NYC and Nike Soho.
Images courtesy Nike/Jordan Wings Design Program
