Nike said its Jordan Brand opened its first Chicago store at 32 South State Street. The location represents a partnership with Footaction.
Grand opening festivities included appearances by Jordan Brand family members Jimmy Butler, Alshon Jeffery, Jabari Parker, and Dexter Fowler, who led local Chicago high school teams through dedicated training sessions. Local artists and influencers – including Hebru Brantley, Don C and Fugscreen – also attended the event while rapper and Chicago-native, Twista, treated fans to a performance.
STATION 23
Located directly above the 32 South State Street store, Station 23 aims to serve elite high school athletes from the local community who are looking to take their game to the next level. The training lab, created with Michael Jordan’s own commitment to training in mind, incorporates workout sessions by some of the most talented trainers in the Chicago area. It also features digital training stations, a basketball court and a premiere strength and conditioning facility.
At Station 23's customization booth, fans are able to put personal touches on Jordan Brand apparel and footwear. On site machines provide custom vinyl applique, patches and direct to garment image printing.
The first Jordan brand store in North America, officially named “Flight 23”, opened its doors in New York City in February 2014.
For more information on the new Jordan Brand home in Chicago, visit 32SouthState.com. More images of the store are here.
