Kick off Outdoor Retailer Winter Market by joining OIA for breakfast and learning about the latest research on the outdoor consumer. This premier event will take place on Friday, January 30th at 7:30 am at the Marriot across the street from the Salt Palace. Doug Haley, Chief Knowledge Officer of Harris Interactive, will present the findings of the most extensive research ever conducted on the outdoor consumer. Made possible through significant grants from Outdoor Retailer, REI and other OIA members, this benchmark consumer lifecycle study will give insights into how the industry can effectively increase the amount of Americans participating in outdoor activities and how to direct consumers to our channels of distribution.
