Johnson Outdoors Gear, Inc., named three new sales agencies to spearhead sales of its Eureka!, Jetboil and Silva brands to outdoor specialty retailers.

All Mountain Group will be focused on the New England and Mid-Atlantic states, while the Bodhi Agency will be covering the Midwest territory and KNS Reps will serve the Rocky Mountain region.


“These three sales agencies will use their vast experience in the regions they serve to expand our distribution of high quality products within the specialty retailer market,” said Paul Johnson, senior director of sales, Johnson Outdoors Gear. “Johnson Outdoors Gear appreciates and understands the complexities and nuances of outdoor recreation and the products consumers need, whether it is delivering industry ‘firsts’ such as having the first tent used for an American ascent on Everest, or creating innovative camping solutions such as award-winning outdoor cooking systems or navigational compasses. We are confident that the leadership of these three agencies will help communicate and deliver on our brand promise in this core industry channel.”


“All Mountain Group, Bodhi Agency and KNS Reps have a long-standing history in the specialty retailer industry,” said Bill Kelly, group vice president of Johnson Outdoors Gear and Watercraft. “Representing brands like Five Ten, Ibex, and prAna they all have proven track records demonstrating their ability to secure product placement with independent retailers in their specific markets.


Johnson Outdoors Gear is a wholly-owned subsidiary of Johnson Outdoors, which also owns Old Town  canoes and kayaks, Ocean Kayak and Necky  kayaks, Carlisle  paddles, Extrasport  personal flotation devices, Minn Kota  motors, Cannon  downriggers, Humminbird  marine electronics, LakeMaster  electronic charts and  Scubapro and Subgear dive equipment.