Johnson Outdoors announced that the sales firm, Dunkin-Lewis has been named sales rep agency of record in the South for the Company's premier paddlesports products. As a result, Dunkin-Lewis will now represent Old Town, Ocean Kayak, Necky, Carlisle and Extrasport brands across 18 states throughout the South and parts of the Midwest.

The Johnson Outdoors / Dunkin-Lewis partnership began 35 years ago when the Company first tapped the premier rep agency for its Minn Kota trolling motor brand, which is now the world's number one selling fishing motor. Over the years, Johnson Outdoors has turned to Dunkin-Lewis to help expand distribution among sporting goods retailers of many well-known consumers brands, including Eureka® tents and Humminbird fishfinders.

Johnson Outdoors stated announcement is expected to receive a positive reaction from the approximately 300 dealers affected by the announcement who should see more personalized and faster service due to Dunkin-Lewis' decision to nearly double the number of sales reps in the territory. The move comes at the right time as Johnson Outdoors prepare to unveil 2006 sales and marketing plans that will showcase some exciting new ways for promoting the Company's Paddlesports line-up.

“It is too soon to unveil our plans, but suffice it to say that innovation, passion and excellence in everything we do is our roadmap to winning. That means creating the best products at the best value, and engaging with the best partners in the marketplace – partners like Dunkin-Lewis with a proven track record for growing sales and profits for the retailer,” said Mark Leopold, Group Vice President – Watercraft, Johnson Outdoors.