Johnnie-O hired Norma Delaney to the newly created position of chief marketing officer.

Delaney, who previously served as Vice President of Global Brand Marketing at HOKA, will be tasked with enhancing and amplifying the premium, SoCal lifestyle brand which has enjoyed year-over-year accelerated growth. Earlier this year, Johnnie-O closed on a minority investment funding of $108 million from Wasatch Global Investors and Ares Management funds.

A proven marketing leader, Delaney brings considerable experience creating scale for multi-channel brands at all stages of growth. Earlier this year, Delaney launched Hoka’s first, fully integrated global campaign, contributing to its record-breaking trajectory. Prior, Delaney worked with footwear and apparel brands New Balance, Burton, Rockport, Sperry and Keds.

“The story of Johnnie-O is one that I can totally relate to,” commented Delaney. “It’s a brand that lives happily at the intersection of east coast traditions and a laid-back SoCal lifestyle, celebrating the best of both worlds. My job is to grow and scale the story of Johnnie-O and welcome more people in. I’m excited to join such a talented and passionate team as we embark on the next chapter of growth.”

“Norma has a strong track record of developing teams, driving brand awareness and deepening consumer loyalty,” Dave Gatto, CEO of Johnnie-O, said. “From our first meetings, John O’Donnell, our founder, and I felt that Norma would be a great cultural fit and I know she will play a critical role in our continued momentum and expansion.”