Joe's, formerly known as GI Joe's, inked a three-year extension of its sponsorship deal with with the Seattle Seahawks. The three-year sponsorship is “valued in the mid-six figures,” said Seahawks spokeswoman Suzanne Lavender told the Pugent Sound Business Journal.
Joe's has been a Seahawks sponsor since 2002.
The most visible aspect of Joe's sponsorship with the Seahawks is a 10-by-30-foot sign at Qwest Field.
Three Seahawks players — kicker Josh Brown, center Chris Spencer and safety Jordan Babineaux — will make appearances at two new Joe's stores opening between April 5 and April 7 in Bellevue and Kirkland.
The openings are part of the company's 55th anniversary.
Joe's, which is projecting more than $240 million in revenue for this fiscal year, was acquired by Gryphon Investors, a San Francisco private equity firm on Feb. 5.
