Joes Sports & Outdoor has hired Kelly C. Jett to fill the position of E-Commerce Manager. Mr. Jett was formerly web business development manager for Salomon North America.
As Joes Sports & Outdoor E-Commerce Manager, Jetts duties will include working with the JoesSports.com site host, GSI Commerce, to develop, oversee and manage the companys web-based marketing and merchandising efforts. Emphasis will be on relationship marketing, including e-mail campaigns, newsletters and other online sales materials; website development and growth through customer-acquisition strategies such as online advertising, mailing list buys and search engine placement; and site enhancement and technology projects to improve customer service and fulfillment.
In bringing Jett onboard, Shannon Burley recognized the companys continued commitment to online business initiatives. “We see many opportunities to reach new customers and build customer loyalty, and Kelly brings a lot to the table in terms of helping us maximize our potential now and in the future.”
As a Joes Sports & Outdoor customer himself for many years, Jett said, “I have a great feel for the ways we can increase sales, build the business, and better serve customers through JoesSports.com as well as at our brick & mortar stores located throughout the Northwest.”
