Jetboil hired Mike Curtis as manager of North American sales. Morrie Trautman, founder and long-time principal of Yukon Trading Company based in the Pacific Northwest, has recently been elected to Jetboil’s board of directors.
Curtis is former operations and sales manager for Axis Outdoor and will focus on continuing to grow the Jetboil brand within the core outdoor retail category, expand the brand into new channels of distribution, and help launch the company’s e-commerce initiative targeted for fall 2009.
“Mike’s extensive knowledge of the industry, including retail, product, and operations will enable Jetboil to fully and effectively support to our retailer partners and agencies,” said Perry Dowst, CEO of Jetboil. “I am excited to welcome Mike to our team as we continue to redefine the outdoor cooking category, lead in innovation, and partner with the retailers who helped to launch our fast growing brand”
Trautman joins the Jetboil board of directors, which includes co-founders Dowst and Dwight Aspinwall, as well as industry veteran Jack Gilbert, founder and past president of Mountain Hardwear. Yukon Trading has represented Jetboil in the Northwest since the company’s inception in 2004, partnering in the launch of Jetboil to the outdoor industry.
“We are very pleased to welcome Morrie to our board. Morrie’s involvement in Jetboil’s history and heritage of innovation, as well as his deep understanding of the industry and its continuing evolution, will add significant depth and experience to our organization”, said Dowst. “We are looking forward to bringing the company into its next phase of growth and development.”
