Sequential Brands Group announced a new multi-year collaboration between yoga, fitness and wellness brand Gaiam and Jessica Biel, the actress and activist. This is Gaiam’s first collaboration and will include a capsule collection co-designed by Biel that is expected to debut in stores in Fall 2018.
“Jessica Biel is the perfect ambassador for the Gaiam brand. She is a wife, mom, actress and activist who is passionate about health and fitness and works hard to maintain a balanced lifestyle,” said Eddie Esses, president of Sequential’s Active Division. “Through this partnership, we have an incredible opportunity to showcase the Gaiam brand and further expand its awareness.”
Gaiam’s first campaign with Biel is scheduled to launch in Spring 2018.
“Health and wellness are important to me, which is why I’m thrilled and honored to be Gaiam’s first ever brand partner,” stated Biel. “Beyond using and wearing Gaiam products, I know them to be a trusted name in this space. More importantly, they put an emphasis on accessibility for all people. I believe that fitness and wellness choices are individual, which is why my vision for this collaboration is to demystify the yoga experience and create something for all fitness levels.”
The Jessica Biel Signature Collection will feature an assortment of activewear and yoga accessories including capris, leggings, tops and jackets.
“This partnership is a great win for the Gaiam brand and further strengthens its position in the marketplace as one of the leading yoga, fitness and wellness brands,” said Karen Murray, CEO of Sequential Brands Group. “There are many exciting new growth opportunities underway for the brand, and by collaborating with Jessica those initiatives will be amplified in a much larger way.”
Photo courtesy Gaiam