Jay E. McGregor has joined The Coleman Company as Vice President, Sales, the Americas and Canada. In his new position, McGregor will direct the sales and distribution of new and existing Coleman products at the mass channel, and will lead Coleman’s specialty outdoor market efforts that will reach customers in the sporting goods, specialty, pool and patio, household, food and drug, marine, premium, club, government, catalog, Internet and direct/retail sales channels.

McGregor will report to Coleman President and CEO, Gary A. Kiedaisch.

Immediately prior to Coleman, McGregor was with Spyder Active Sports as Vice President, Sales and Marketing. Spyder is a leading brand of high-end skiwear and outerwear apparel. Prior to Spyder, he was Vice President, Sales for Teva sport sandals, a division of Deckers Outdoor Corporation. He also demonstrated success at Adidas America in the Footwear Division as Western Regional Sales Manager, and at Ektelon, where he served as Vice President, Marketing and Sales.

“Jay brings to Coleman a vast understanding of the retail channels and the outdoor marketplace, new enthusiasm and strategies, a deep connection with outdoor enthusiasts, outstanding leadership skills and an intense desire to win,” Kiedaisch said. “His contributions will benefit our dealers and their customers by leveraging the strength of the Coleman brand throughout the Americas.”

McGregor will serve on the Senior Management Team at Coleman, and through direct reports will guide National Accounts, Field Accounts, Special Markets, Sales Operations, and Customer and Consumer Service functions. He is responsible for new product and program introductions, sales channel analysis, sales plans and forecasts and strategic partner relationships.

McGregor is relocating with wife, Jeanne, and children, Kelly, John and Haley, to Wichita, Kan., the headquarters of Coleman.