JanSport, a division of VF Outdoor, LLC., headquartered in Denver, CO, was founded in 1967 in the Pacific Northwest. Going back to its roots, the brand launched its heritage-inspired, everyday-use Retro Pack Series, which pays homage to the original design but updated with features to meet today’s consumers.
The JanSport Retro Series includes the Seattle Pack (32L), Small Seattle Pack (27L), Mini Skip Pack and Washington Waistpack.
“When we designed the Retro Series, we wanted to bring back the essence of JanSport’s early days while making sure the collection could keep up with today’s lifestyles,” said Alexandra Reveles, VP of global brand Management at JanSport. “This launch is a fun nod to our history and a way for Gen-Z to connect with our nearly 60 years of adventure, style and self-expression.”
Starting October 10, the Retro Series will be available at JanSport.com and through select retailers, including Tillys and Urban Outfitters.
Images courtesy Jansport
