films screening in the 7th Annual Bend Film Festival, Oct. 7-10. The documentary has also been chosen to receive the John Muir Film Award for best short film at the 2010 Yosemite Film Festival, Oct. 29-30.

VF Corp, Jansport's parent, described the film in this way: “From small-town Kansas boy, to adventure-junkie extraordinaire, to respected mountaineer, this warm-hearted and funny film tells the story of Skip Yowell's (Co-founder of JanSport) unorthodox journey to the top of the Outdoor Industry.”

Complete with footage from Skip's adventures around the world and intimate interviews with the people that accompanied him along the way, The Skip Yowell Story offers a rare behind-the-scenes look at how a small-town hippie built a successful company during the Summer of Love, not only affecting his outdoor adventures, but helping to grow the outdoor industry into the mountain it is today.”

JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle.