Jackson Kayak has hired TaigMarks Inc. for marketing and marketing support services.
Recently Jackson Kayak has begun to expand its kayak line into the recreational and touring kayak market segment. TaigMarks is providing a variety of marketing support services, including dealer support materials, design services for trade shows, and customer loyalty marketing through e-newsletters and other approaches.
TaigMarks’ president, Steve Taig, and vice president, Dave Marks, are both avid whitewater kayakers. “So it was a pretty natural fit,” said Taig. “We know the sport from the customer-point-of-view and appreciate the quality product that EJ and his associates have developed. He liked some of our ideas and our experience with these marketing approaches. Kayaking is becoming increasingly popular and we see a lot of opportunities here. This is an exciting and fun company, and we look forward to being a part of Jackson Kayak’s future success in the recreation and touring market.”
