Jack Wolfskin announced a new addition to its North American sales team, Will Lachenauer

Lachenauer, the founder of the LG3 sales agency, will be in charge of retail sales across Arizona, Nevada and California. The new position will contribute to the brand ramping up its North American footprint. 

Of Lachenauer joining the brand, Diana Seung, GM, Jack Wolfskin NA said: “We are excited to welcome such an experienced sales member as we look to expand our brand’s presence across North America. Over the past 40 years, we have become a premier brand for gear and apparel, and we are excited to share our products through partnerships with retailers.”

Lachenauer is a previous Paralympian in road cycling and brings years of product and athlete experience to the expanding sales team. Lachenauer looks forward to bringing the same grind he used to win a Silver medal for Team USA to the expanding brand’s retail channels.  

Jack Wolfskin, founded in 1981, is celebrating 40 years in global business this year and recently opened up its first North American showroom in Park City, UT.

Photo courtesy Jack Wolfskin