Jack Wolfskin has appointed Matthew Jung as general manager, China, effective February 9, 2022. In this role, Jung, who has served in executive roles in the Asian Pacific region for nearly 25 years will be responsible for implementing the company’s brand direction driven by the mantra “We Live to Discover” and developing its omnichannel strategy in China.
Jack Wolfskin has sold into the Chinese outdoor market since 2008 and is one of its “most significant sales regions.” Jung’s responsibilities include continuing to develop operations and drive growth while reporting to Jack Wolfskin CEO Richard Collier. Jung succeeds Karen Chang who is leaving the company in March 2022.
“With many years of experience in the sporting goods industry in the Asia Pacific region, Matthew has a deep understanding of the Chinese market,” said Joe Flannery, executive vice president, apparel and soft goods, Callaway Golf, parent company, Jack Wolfskin. “He has a strong track record and invaluable experience in leading international teams and successfully positioning global brands in Asia. We have high expectations for this market and are confident that Matthew will help Jack Wolfskin achieve its potential by building on the momentum that Karen produced for the brand over the past several years. We commend her and wish her continued success.”
“We have come to know Matthew as a very dynamic and results-oriented manager,” said Collier. “His leadership style will not only help drive sales and brand awareness but advance Jack Wolfskin’s initiatives around outdoor advocacy, sustainability and education to inspire all to seek discovery through outdoor experiences.”
Jung most recently worked for Converse in Asia since 2016, and for the last two and a half years as vice president, general manager for Converse Asia. Prior to that, he spent six years as a senior brand director at Nike Greater China and marketing director at Nike Taiwan.
“Consumers in China are shifting toward the outdoor lifestyle at unprecedented speed and scale,” Jung said. “The timing for such an authentic brand like Jack Wolfskin to take a leadership position in this sector is based on the company’s 40 years of delivering industry-defining innovation, performance, approachability, and sustainability. I regard it as a privilege to join such a passionate and talented team across the world and anchor such a great brand.
Photo courtesy Jack Wolfskin
