Gore-Tex has launched a performance apparel rental program. The company’s “Outerwear On Demand” service offers customers in North America a rental option for its snowsports apparel at 15 resorts and retail locations.
The locations include:
- Jackson Hole Sports, Teton Village, WY
- Hoback Sports, Jackson, WY
- Wasatch Powder House, Salt Lake City, UT
- Motherlode Powder House, Alta, UT
- Deep Powder House, Alta, UT
- Rustler Powder House, Alta, UT
- Snowpine Powder House, Alta, UT
- Christy Sports, Dillon, Avon, Breckenridge and Denver West, CO
- Limelight Aspen and Limelight Snowmass, Aspen, CO
- Evo, Denver, CO; Evo Sportstop, Whistler, BC
Gore-Tex said it plans to grow the program and add more locations in the coming seasons.
The program provides garment inventory services for participating resorts/retailers. For consumers, with a rental, garments undergo a multi-point inspection after which they are locally cleaned to “lessen the carbon footprint of shipping,” then repackaged for the next customer’s use.
“Gore-Tex Outerwear on Demand is the best choice for user convenience, performance to match specific conditions and the next step in making it easier than ever to enjoy winter activities in legendary Gore technology without owning or transporting multiple garments,” said Chris Brennan, product specialist, Innovation, Fabrics Division, Gore-Tex. “We’ve set out to create a very technical, very durable line of clothing that will stand up to frequent use and cleaning providing consumers the Gore-Tex product experience and a convenient alternative to purchasing when it comes to outfitting themselves for winter adventure.”
