Jack Wolfskin announced a new apparel partnership with Bear Grylls, highlighting the “close alignment between both brands.”
“Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,” Grylls said. “I share their commitment to empowering more people to experience their own personal adventures and to build a greater appreciation of the wild places and our wider society. This is going to be an amazing adventure to collaborate with such an experienced, dedicated and entertaining crew. I’m ready!”
“Both brands want to create curiosity, transfer knowledge, encourage action and enable adventures for everyone,” said Mokhtar Benbouazza, vice president of Marketing. The modern way of living and working has gradually separated people from their relationship with the natural world. The average American spends 93 percent of their time indoors. In Europe, children play outside at half the rate of their parents before them. Benbouazza continued, “At Jack Wolfskin, we want to tackle these issues and work with Bear and his team to encourage young people to spend more time outdoors and develop key life skills.” Together, both brands want to contribute to a more conscious way of life that is closely connected to nature.
“Bear has made it his calling to explore the unknown and share it with the world,” said Richard Collier, CEO of Jack Wolfskin. “He’s a perfect fit for Jack Wolfskin’s “We Live to Discover” mantra focused on educating and inspiring all people to have meaningful experiences in the outdoors with their friends and families in a global effort to rewild the world’s natural places, species and human spirit.”
Grylls is a former UK Special Forces soldier who became one of the youngest to climb Mt. Everest. He has hosted extreme adventure TV shows across “more global networks than anyone in history,” including Discovery Channel’s show Man vs. Wild and Running Wild with Bear Grylls, now in its eighth season on the National Geographic Channel. He also hosts the interactive Netflix series You vs. Wild where viewers decide what Bear does on each adventure. He is a double BAFTA and Emmy award winner and a No. 1 bestselling author. He is the Honorary Colonel to the British Royal Marine Commandos and the first chief ambassador to “60 million young Scouts worldwide.”
