Jack Wolfskin, based in Idstein, Germany, and owner by Callaway Golf, announced it acquired FAM Sp. K., the Polish distributor for the brand for the past 24 years.
The newly formed entity, Jack Wolfskin Poland Sp. z o.o., based in Gdynia near Gdansk, is expected to strengthen the brand’s presence in the Polish market and serve as a strategic hub for Eastern Europe.
FAM Sp. K was founded by Marcin Gabryołek in 1995. The new subsidiary employs 80 people through its retail and corporate operations. Gabryołek will continue in a leadership role as General Manager of Poland.
“Jack Wolfskin is focused on a globalization strategy that strengthens our business in markets adjacent to the brand’s core DACH region,” said Richard Collier, Jack Wolfskin’s CEO. “Our team in Poland has done an exceptional job for years establishing a template for success with a multi-channel sales program, progressive marketing and support operations. An excellent team is already in place to drive the next stage of growth in Eastern Europe with full backing from Jack Wolfskin and the Callaway Group family of brands.”
Under Gabryołek’s leadership, today’s Polish operation encompasses ten Jack Wolfskin corporate stores, multiple wholesale relationships nationwide and a digital business. According to Johannes Hell, Jack Wolfskin’s Sales Director for East Europe, the company prioritizes building communities through its retail operations to encourage more shared experiences in the outdoors, driven by the company’s “We Live to Discover” business strategy. The team in Poland has established a significant presence through community building through relationships with cultural leaders, including Martyna Wojciechowska, Share the Trail, and the Jack Wolfskin Ladek Film Tour.
“Jack Wolfskin is well-positioned for long-term and sustainable growth in Poland,” Hell said. “With our long-term market presence, selective distribution strategy and our market-leading brand communications outreach through leading ambassadors, creative media exposure and engaging events, we are already enjoying significant momentum. We will continue to drive our brand awareness and desirability to further our market penetration in Poland and throughout the region. We are proud to have such a motivated team on board for Jack Wolfskin Poland.