Jabra, the audio and communications technology specialist, announced the launch of the Jabra One Partner Program and appointment of Cheryle Walline as head of channels, public sector and SME in North America. Together these investments will strengthen Jabra’s channel ecosystem and enable its partners to grow their businesses and better support customers.

The Jabra One Partner Program is designed to help increase channel partners’ profitability and presence in the market with a collaborative framework that makes selling Jabra’s innovative audio technology easier than before. The program, which will roll out globally in 2017, establishes two partner levels – Authorized and Premium. Premium Partners benefit from expanded support, customized agreements, dedicated account management and business investment funding as appropriate to grow their business.

Through the program, all partners have access to Jabra One Zone, a brand new easy-to-use online portal that features a variety of sales and marketing resources to help partners increase profitability and move into new markets. The platform includes collateral from co-marketing and marketing toolboxes, sales tools designed for existing and new customer acquisition, and an online education program to enhance solution selling skills.

As head of channels, public sector and SME, Cheryle Walline will oversee the roll out of the Jabra One Partner Program and future adaptations in response to the shifting channel landscape. Walline brings more than 20 years of experience in sales and channel leadership, and she will help ensure the Jabra One Partner Program enhances partner dexterity and enables sustainable growth.

“Every day partners enable Jabra to fulfill its mission to help customers hear more, be more, and do more,” said Walline. “My focus over the next year is to assure that the Jabra One Partner Program and other channel initiatives support those efforts with best-of-breed tools that adapt to changing channel and customer needs. I’m excited to be part of this mission-critical initiative.”

“Under Cheryle’s partner-centric leadership our public sector business saw double-digit growth in less than a year,” commented Paul Hamnett, president, Jabra North America. “Her collaborative approach combined with the new Jabra One Partner Program will be invaluable in helping our channel partners reach their full potential. We look forward to seeing the channel program thrive and our partners take advantage of new opportunities for profitable growth.”

Jabra One Partner Program authorization is available to all partners for online and/or offline sales of B2B and B2C products.