ISPO has launched ISPO Community, a year-round service designed to provide retailers, manufacturers and suppliers in the sporting goods industry a completely new approach to conducting opinion polls, market research and social media campaigns.

The ISPO Community is based on a social voting community developed by social media technology provider Voycer, allowing interested parties to develop theme-oriented polls, and generate votes and discussions. The interaction can be B2C, meaning between ISPO or a brand and the user, as well as between users (C2C). ISPO said the first successfully completed campaign on the site – “My Bike, My Style” – drew 240 photo entries and 45,390 votes, or 100 more entires and seven times as many votes as the campaign drew on Facebook last year.

ISPO, which is the unit of Messe München International (MMI) focused on serving the sporting goods industry, said the service is part of its growing use of innovative and interactive Web 2.0 services to help brands and retailers generate new customers and encourage the loyalty of existing customers. ISPO Community is designed to simplify access to consumers for sports business companies. In addition, the service provides year-round, comprehensive and active communication with individual target groups in the offline and online business.

ISPO's goal is to provide its clients with all the networking, market research and other tools they need to help customers increase their profitability as well as strengthen personal contacts and business relationships. It's portfolio of services includes ISPO Academy, ISPO Award, ISPO BrandNew, ISPO Card, ISPO Jobs and ISPO News. The multi-segment trade showsISPO Munich and ISPO Beijing offer a comprehensive overview of their respective markets. ISPO Bike focuses on the growth topics E-Mobility and Urban Biking and thus on the future of the bicycle industry.

MMI’s trade show draw more than 30,000 exhibitors from over 100 countries, and more than two million visitors from over 200 countries to exhibition halls in Munich every years. In addition, MMI manages trade exhibitions in Asia, Russia, the Mid East, and South America.