ISIS has hired Lyn Feinson, as product developer for performance sportswear and body layer. As product developer, Feinson is responsible for the development of various active categories within the ISIS line including Fast & Light and seamless intimates. With the continued growth of the ISIS body layer, seamless, and active wear categories; Feinson’s experience will contribute to the expansion of these product lines and complement ISIS’ commitment to fit for active women. Feinson will work along side co-founder and VP of Product Development, Poppy Gall, and the rest of the ISIS merchandising team.

According to Gall, “Lyn is an exceptional addition to ISIS. Her previous experience as a product developer for sport bras, seamless technology and athletic apparel as well as her knowledge of fit, performance fabrics and apparel merchandising within the active wear category is important to ISIS’ continued growth. Additionally, Lyn brings her personal experience as a competitive runner who understands performance apparel and the needs of active women.”

Prior to ISIS, Feinson worked as assistant designer for Champion Athleticwear, a manufacturer of women’s active wear. Previously, she owned and operated Fein Design, her own custom wedding and dancewear design and dressmaking business.