Kids outdoor clothing brand, Isbjörn of Sweden, has added ocean waste Econyl regenerated nylon to its Sun collection for S/S 2023.
Econyl converts nylon waste into regenerated nylon, with the same durability as new nylon. Econyl can be recyclable and recreated many times over for use in new products, including Isbjörn’s non-chemical sun products, without using new resources.
As a Bluesign system partner, Isbjörn outlined its sustainability pledge, including reducing its emissions by at least 50 percent by 2033, being Net-Zero by 2045 and becoming a fully circular brand. Adding Econyl regenerated nylon to its sun wear collection is a step on its sustainability journey.
Isbjörn has also redesigned its SPF50+ sun products to include a contrasting ocean graphic on its Dolphin Sun Jumpsuit and Sea Lion Sun Sweater. New colors include Mint, Navy and Bubblegum. The ocean design will also be incorporated into Isbjörn’s Tencel Tee collection.
Selma Jakobsson, production and sustainability manager, Isbjörn, said: “We wanted to create a high quality and playful swimwear collection that protects both the oceans and the children wearing it. To make our vision of a striking ocean print with an important message come to life, we collaborated with the talented artist Marie Chanteur. Our Econyl sun collection is an important step towards our goal of phasing out virgin microplastics by 2026. Some conventional swimwear can release microplastics, but our collection is resistant to pilling and made from recycled fishnets, ensuring that no new microplastics are released into the sea. We’re protecting our children from the sun’s harmful rays and cleaning up the ocean from plastic waste.”
The design and construction of Isbjörn’s sun range ensure garments are twice as resistant to chlorine, suntan cream and oil compared to other fabrics. All products are tested and certified to guarantee a sun protection factor of more than 50.
Isbjörn’s SS23 Sun collection includes the Dolphin Sun Jumpsuit, Sealion Sun Sweater, Walrus Sun Leggings, Otter Sun Hat, and Whale Sun Cap.
Photo courtesy Isbjörn of Sweden
