Isbjörn of Sweden continues its commitment to sustainability for Fall/Winter 2022, with an updated range which is “97 percent bluesign certified.”
Isbjörn was one of the first outdoor kids and teen brands to become a bluesign system partner and continues to build on the company’s green promise to use only sustainable fabrics and manufacturing processes. Its design team looks to fine-tune existing products to make them more sustainable and durable and the brand’s latest range is 100 percent fluorocarbon-free and uses 100 percent recycled PrimaLoft insulation.
The brand’s hardshell and padded products are treated with a Bionic Finish Eco water repellent, which does not release fluorocarbons into the atmosphere. The company also uses 100 percent recycled PrimaLoft Insulation, made from recycled plastic bottles, but does not compromise on thermal performance.
Its hardshell and padded products have grow cuffs on the arms and legs, which add 3cms in length to grow with a child, before being passed down to younger kids for reuse.
“I will say it once again, the outstanding durability of our products is our silver bullet to achieve reusable technical performance over and over again. Doubling and even trebling the lifespan of a garment reduces its environmental impact by more than half,” said Selma Jakobsson, production and sustainability manager, Isbjörn of Sweden.
Photo courtesy Isbjörn of Sweden
