Isbjörn of Sweden has appointed Sandra Nielsen as its e-commerce manager. She will join its team at the company headquarters in Stockholm.
The appointment comes as the brand has experienced strong growth in its online sales in 2020. Nielsen’s role will strengthen the company’s focus on direct-to-consumer sales, and she will manage digital analysis, daily e-commerce operations, website development, and coordinating with its digital partners, including social influencers.
“My love of the outdoors, especially skiing, and embracing challenges and finding solutions, will serve me very well in my new role at Isbjörn. I’ve always felt my energy is one of my key strengths, and I’m determined to make things happen and exceed both individual and business KPIs, as Isbjörn continues to focus on direct-to-consumer activities,” said Nielsen.
Nielsen’s previous experience includes online merchandising, managing projects and budgets and focusing on meeting expected goals and KPIs.
Maria Frykman, Founder and CEO, Isbjörn, said: “As our online sales continue to grow and become even more integral to our business in these changing times, Sandra is a much needed and welcome addition to our passionate team. With her excellent retail knowledge and infectious enthusiasm for learning and problem solving, we’re excited to work with Sandra to take the business forward and achieve our worldwide e-commerce and digital goals.”
Photos courtesy Isbjörn of Sweden
