Intrawest Corporation has selected Burton Snowboards as the official supplier of snowboard rental equipment to its 10 mountain resorts, including North America's most popular mountain resort, Whistler Blackcomb, B.C., and Stratton Mountain, VT, the birthplace of snowboarding and original home of Burton Snowboards. The three- year agreement (2005-2007 inclusive) extends a relationship between the two companies that started several years ago.
“Burton Snowboards is an outstanding partner with a history of innovation and product quality,” said Mark Hulme, Intrawest's vice president, Retail and Rental Operations. “Through this partnership, Intrawest resorts will continue to offer the most advanced snowboarding equipment available to our renting guests, ensuring their on-hill experience will be an enjoyable one.”
Intrawest's Resort Operations Group operates over 200 retail/rental shops in North America, making it the world's largest ski/snowboard rental operation.
“We are very excited to be entering into our second agreement with Intrawest and to have the opportunity to support Intrawest's resorts with Burton's state-of-the-art rental equipment,” said Laurent Potdevin, president and chief operating officer, Burton Snowboards. “Intrawest and Burton operate complementary businesses. We also share the desire to offer the premium guest experience through Intrawest's resort amenities and Burton's Learn To Ride and Method Center programs.”
