Intense Cycles, based in Temecula, CA, added Mike Carr to its executive team as vice president of sales. He previously worked for Fox Racing and Polaris Industries. Carr will headline the North American sales teams.
Intense founder Jeff Steber said, “With this being our 30th year in business, I am particularly proud and inspired to have someone of Mike’s caliber leading the front end of the business and the next stage of our growth.”
Jon-Erik Burleson, Intense Executive Chairman, commented, “We are incredibly excited to have Mike on board. We see lots of growth for Intense in both the current mountain bike and E-mountain bike spaces. Additionally, while the rebalancing of supply and demand has created challenges, it is allowing us to finally put the business back in offense mode, and Mike has the right skills and attitude for Intense to win.”
