Wayne Edy, founder of Inov8, will again lead the company as CEO. Michael Price returns to the company as product and marketing director, having worked at Inov8 from 2016 to 2022.
Edy said, “2024 has been a transformative year. We’ve redefined the design and fit of our footwear to work naturally with the foot, enhancing strength and movement. Alongside this, we’ve rebranded. The response has been extremely positive and sets us up for growth in 2025. I’m excited for Michael’s return. Together, we’ll bring fresh energy and innovation to the market.”
Headquartered in the U.K.’s Lake District, INOV8 designs and manufactures performance running, hiking and gym gear.
Price, who formerly worked at Asics and Reebok, said, “Our focus is strengthening the brand, expanding our reach, and building growth across wholesale, distributors, and D2C. We’re committed to building strong partnerships and a motivated team that competes—and wins—together. With revitalized leadership, Inov8 is looking forward to a bold future.”
