Injinji, the company behind the Original Performance Toesock, launched its redesigned website, a collaboration with San Diego marketing agency Digital Operative. The site features an interactive design and improves the overall online customer experience.
“While sold globally in over 40 countries and nationwide, the new website delivers our brand message perfectly while also educating visitors about the benefits of toesocks,” said CEO and President Jason Battenfield. “We are beyond pleased with the result. This site is not only a breeze to navigate, but also has a great look and feel.”
One upgrade is an animated and responsive product comparison tool, which allows the shopper to compare features, design and fit while highlighting the uses of the product.
Accompanying the new site are two product lines, both launching in Fall 2017. The first is the Liner + Hiker, a system that combines Injinji’s blister-fighting technology with a toe-fitted outer sock. The line combines a baselayer liner with a cushioned Toe-Fitted Sock constructed with NuWool. The Liner + Hiker sets will be available in men’s and women’s sizing in four different colors, and can also be purchased separately.
Injinji’s Trail Line also expanded to include women’s-specific sizing with the addition of the Women’s Trail Midweight Mini-Crew and Women’s Trail Midweight Crew, available in two knit colors. The Women’s Trail Midweight Crew will be available in four colors.
Along with the new product offerings and refreshed website, Injinji’s San Diego headquarters will finalize its makeover with a new showroom, which is set to be unveiled this fall.
“We’re in the middle of some exciting changes at the company,” said Brand Manager Claire Kooperman. “Every facet of the business, from our new products to our online presence and even our showroom, are being updated to match our ambition to continue to be innovative and progressive, creating products we are passionate about.”
Photo courtesy Injinji
