Industrial Revolution, the Seattle manufacturer of outdoor accessories, has expanded its sales force once again with the addition of a new rep group.
Colorado-based Granite Marketing Inc. will represent IR’s wholesale partners in the Rocky Mountains territory, including Wyoming, Utah, Colorado and New Mexico. With more than 25 years of experience in the outdoor industry, the Granite Marketing team brings vast knowledge and personal passion to the IR sales force in a key territory.
“Bringing on Steve and his team will truly bolster Industrial Revolution’s retail support in the Rockies while also helping IR meet internal goals,” said Aaron Olsen, national specialty sales manager for IR. “Their strong relationships and complementary brands uniquely position them to hit the ground running with IR. I am so pleased we have them on board!”
Industrial Revolution, which manufactures and distributes products from UCO Gear, Morakniv, Light My Fire, Esbit and Intova, is still looking to fill open territories in the South Central and Great Lakes regions. Please contact Aaron Olsen to learn more at aaron.olsen@industrialrev.com.
In addition to UCO headlamps, Candle Lanterns, Stormproof Matches, portable grills and Ice Cream Balls, Industrial Revolution makes Intova waterproof action cameras, tripods and clamps. The company is also the exclusive U.S. and Canadian distributor of Sweden-based Morakniv knives, as well as the exclusive U.S. distributor of cutting-edge products from Swedish Light My Fire, such as the Spork and FireSteel and German-based Esbit solid fuel stoves and cookware.
