After rapidly growing its retailer base during its first year in business, startup outdoor equipment manufacturer Indigo Equipment has taken the next leap toward better serving its customers by investing in a larger warehouse, dedicated shipping/receiving staff and new inventory tracking and shipping software.
The move allows Indigos founders to focus on core activities designing revolutionary outdoor products and managing their business rather than on taping up boxes, according to one of the companys founders.
“Shipping on time and accurately to retailers truly is a cornerstone of a business like ours, and as Indigo has grown weve been able to allocate more resources to making sure the service side of our company matches the quality of the outdoor products that we produce,” said Indigo co-founder Steve Kropf. “This new warehouse space and software upgrade really streamlines our shipping and receiving operation, which means that products get out the door more quickly and precisely.”
Indigos new 1,500 square-foot warehouse space which doubles Indigos inventory capacity is located in Grand Junction, Colo., along Interstate 70 for easy access to trucking and rail routes. The companys new software system offers more reliable inventory control, which means that retailers and sales representatives now have access to real-time information.
Indigo Equipment officially launched in the summer of 2002, with a line of backcountry ski packs and poles. After less than a year in business, Indigo branched out into the summer market, yielding a year-round company.
The company now distributes its products in seven countries on three continents, including 70 specialty outdoor retail outlets in North America. Indigo currently offers a full line of backpacks, ski poles, avalanche shovels, telemark ski bindings and gloves.
