Implus announced they have become the official distributor for Burt's Bees Lip Balm collection for the footwear, outdoor & sporting goods channels. Implus will tap into its extensive retail network to open new doors for Burt's Bees' earth-friendly natural personal care products.
“Implus is excited to build upon its current distribution channels and this partnership with Burt's Bees will add to our company's lineup of the best outdoor & sporting goods accessories that helps retailers meet the needs of active consumers,” said Seth Richards, CEO of Implus. “Burt's Bees is already a highly successful company and we look forward to helping them grow even more.”
Started in 1991, Burt's Bees has become the leading manufacturer in Natural Personal Care with over 150 natural personal care products, including their highly popular lip balms. Burt's Bees currently has wide distribution in big box drug stores, and the new partnership with Implus will allow them to become more closely aligned within the outdoor specialty market.
John Watson, Director of Business Development for Burt's Bees, stated “Burt's Bees is excited about the opportunity to partner with Implus in the development of the footwear, outdoor and sporting good channels.”
