Implus hired Ashley Poag as marketing specialist. She will focus on designing, creating and delivering marketing programs to support the growth and expansion of Balega, Trigger Point and Sof Soles products and services.

As marketing specialist, Poag will analyze market data on a regional and national level to continue growing Implus specialty retail’s consumer market. The skills and experience Poag will bring to Specialty will only further Balega’s, Trigger Pont and Sof Sole market recognition and brand image.  

Upon graduating from Appalachian State University in Boone, NC, Poag started her career in the broadcast industry and soon developed an interest in marketing with her roles at BrightStar Care and Insignia Group. These positions equipped Poag with tools needed to execute media and digital campaigns to promote an overall company growth.

“The Implus family is very special and I’m honored to now be a part of it!” stated Poag.

“Implus is thrilled to have Ashley join our growing team and we look forward to leveraging her exceptional skillset to help promote and increase our brand awareness,” stated Tanya Pictor, vice president of marketing at Implus Specialty Retail Brands. “Ashley has a diverse background in communications, broadcast and film which enables her to add a new dimension to our marketing efforts and to serve our customers on a higher level.”