Implus Footcare, LLC acquired YAKTRAX snow and ice traction devices. Total Implus revenue with the new brand is projected to approach $70 million for fiscal year 2006. Steve Couder, national sales manager for YAKTRAX, will continue to lead sales for the new division. Exact terms of the acquisition agreement were not disclosed.
Implus Acquires YakTrax
Implus Footcare, LLC, acquired YAKTRAX snow and ice traction devices. “YAKTRAX is an ideal brand to add to our portfolio,” said Seth Richards, Implus CEO. “We plan to rapidly expand the brand through our global sales, distribution and marketing platform.”
“The YAKTRAX brand has a loyal consumer base and offers a complementary product line to our brands,” observes Implus President Todd Vore. “The YAKTRAX brand gives Implus a new platform for growth and a recognized brand to enter the quickly growing outdoor channel.”
Total Implus revenue with the new brand is projected to approach $70 million for fiscal year 2006. “The exciting part of this transaction is that it is 100% incremental to our current business and provides an attractive avenue for future growth,” comments Mr. Vore.
Steve Couder, National Sales Manager for YAKTRAX, will continue to lead sales for the new division. “The Implus Footcare accessory platform will foster rapid growth of the brand by leveraging sales, distribution and marketing functions,” says Mr. Couder. “Both brands are driven by innovation and dedication to growing retailers' bottom lines by optimizing accessories sales.”